Kenneth Freeman | Purposeful Places

Interior landscaping | consultancy and advisory services | biophilic design | workplace wellbeing | sustainability | indoor air quality | solutions for home-based workers

plus insights, thoughts and a blog

Workplaces that work

Creating working environments that are happy, healthy and effective at the office and in the home


I have set up Purposeful Places to help organizations improve their workplace effectiveness (including home-based settings) in a way that won’t require you to re-build your premises or spend a fortune.

There is a strong relationship between wellbeing at work, job satisfaction and performance, so as the world of work evolves at a rapid pace, it has never been more important to ensure that home-based office workers, as well as those working in offices and other locations, are able to work safely, comfortably and, most importantly of all, happily.

I believe that to be successful, the aim for employers and employees alike should be the creation of working environments that support and encourage health and wellbeing rather than those that simply focus on preventing harm or curing problems associated with a workplace.

Research carried out over the last quarter century consistently shows that the best way to make office space work is for it to be designed with the end users.

Most office workers have their office space design imposed – design is “done to” the worker. More enlightened employers might use a designer that understands that design should be “done for” the benefit of the office worker – and these spaces are probably more effective. However, the best benefits come from when design is “done with” the end user. After all, they actually do know what works best for them.

Purposeful Places uses a research-backed methodology to help you achieve your objectives through design and management of work spaces, (wherever they are) and the engagement and empowerment of your people.

The web site is also home to a blog, covering thoughts and ideas about all aspects of wellbeing and workspace design – please follow and let me know what you think. Your comments and suggestions are always read. I also post on Twitter (@Biophilia_etc) and LinkedIn as well, so you can let me know your thoughts at any time.

Thanks for visiting,

Kenneth Freeman

Recent posts on the blog

Another indoor air quality conundrum

Yesterday, the UK government announced that all remaining restrictions relating to Covid-19 are to be relaxed on July 19th. There will no longer be a requirement to work from home when possible (something that seems to have been gradually ignored by many organizations for weeks already) and schools can abandon bubbles and even mask wearing […]

An indoor air quality conundrum

I have seen a notable increase in the number of posts on platforms such as LinkedIn extolling the benefits of ambient scenting – the addition of a high quality fragrance to the air inside buildings to make them more appealing. As well as spotting the increase in the number of posts about the benefits of scenting, I have also seen an increase in posts about air purifiers. The issue that is puzzling me is that many of the companies promoting ambient scenting are also promoting air purifiers, and this strikes me as strange.

Biophilic design in the new workplace

I had the great pleasure of being interviewed by Dr Vanessa Champion, editor of the Journal of Biophilic Design last week. We discussed biophilic design in the new workplace and also biophilic design in the home working environment (which is, for many, going to be the workplace for a significant portion of the working week). […]

Biophilic design and animal products

Recently, someone asked me whether I thought leather had a place in biophilic designs. It’s an interesting question, which I answered with a few off the cuff ideas, with the promise to think about it in more detail. My initial response to the question is “it depends”. As someone that eats animals, and has no […]


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