One of the most popular videos on Netflix at the moment is an open fire. Logs alight with bright flames dancing and the sound of the wood crackling and popping as the wood burns. Similar videos can be found on You Tube and many other platforms, and they gain millions of views.
For many people, especially those living in urban settings, live fires aren’t possible. Smoke control regulations for good air quality makes lighting a fire unlawful in many circumstances (and can exacerbate poor air quality, especially in the winter). More modern homes, as well as flats and other high-density housing won’t have fire places, so a even if a real fire was desirable, it isn’t going to be possible.
Modern heating systems are much better at distributing warmth around the home, and are probably a lot cheaper than buying in a load of seasoned logs, so flames seem rather redundant.
Yet, we humans seem to have a primeval urge to be drawn to flames. It could be videos, or even the flame effects that you can find on electric fires, or our desire to light candles (or even switch on LED flames in fake candles) to create an atmosphere when a light bulb is far more efficient.
Objectively, flames in the home are a terrible idea. They are polluting, inefficient, labour-intensive and can be expensive. If left unattended, they can also be dangerous. A radiator and a light bulb are much easier to live with. So why do we like flames?
Biophilic design is used to make us feel comfortable in the artificial environments of our modern, unnatural homes and workplaces. Reconnecting ourselves with the sensory stimuli that enabled our species to survive in our wild, natural environment means that we can reduce stress and live happier, healthier and more productive lives. One of the elements of biophilic design that is often left out of our buildings is non-rhythmic sensory stimulation.
Non-rhythmic sensory stimulation can manifest itself in many ways – some of which will be expanded upon in future posts – but examples can include the sound of water in streams or rainfall, birdsong, the dynamic use of shadows that move across a space over the period of a day, the feeling of a refreshing breeze on the skin or the pleasure of a warm shower to relax under, rather than just for the utility of hygiene. It can also be found in the movements of flames, the curling of smoke and the irregular popping and crackling of wood.
In buildings, these elements can be incorporated into design. Soundscaping and lighting design can be used creatively. Objects, such as plants and furnishings can be positioned to cast shadows and simulated fire can create feelings of cosy security.
Evidence-based design (EBD) is the design of spaces based on evidence, not simple ‘rules of thumb’ (also referred to as heuristics). The discipline of EBD was first developed in the healthcare industry, and its principles are increasingly being applied across the built environment.
An important part of the design process has to be a real understanding of what the client is really trying to achieve and then develop some metrics and indicators to determine whether those objectives have been achieved.
What is important for the customer? What is the starting point? What is the end point? How do we know that we’ve got there?
For example, is the client concerned about health and wellbeing, colleague engagement or productivity? These can all be measured, to an extent.
Some measurements may be physical or observational, e.g. how space is used. Other measurements might be associated with HR indicators such as absenteeism or complaints about the indoor air quality.
Maybe, the client is mainly interested in achieving a building certification (such as WELL) or a high Glassdoor rating in order to attract and retain staff (or to gain a “great place to work” recognition). These may require a different set of metrics and, in some cases, might be achieved by ticking boxes and completing spreadsheets without needing to engage with the end-users of the space at all.
Having said that, such a workplace, whilst meeting the specified end point of getting a certification, may not be especially effective. It is now well known that empowered, involved and engaged workers tend to be happier, healthier, more satisfied and more productive than those for whom a change was imposed.
However, without defining terms at the beginning of a project, the designer cannot really justify claims for its subsequent success. Objectives and KPIs must be clearly defined. If not, the wrong metrics may be used. Without good evidence, knowing what tweaks might be needed is impossible. This is especially true once a new workplace design has been commissioned to keep it working effectively.
If EBD is applied without direct involvement from the end-users, the designer limits the amount and quality of evidence available.
Five-step approach to evidence-based guided design
I will illustrate the process using an example of creating an new interior landscape scheme in an office-based workplace, although the principles would apply to almost any types of design project. Get in touch to discuss your specific needs.
Step 1: setting the intent and identifying needs
Here, we state the intent of the exercise. We seek to discover the needs of the client and identify any issues or areas that are important to the organization. These may relate to health and well being, productivity / financial indicators, staff engagement or even sustainability. Initial discussions would probably be with the client’s management team. It would be wise to also engage informally with the premises users at this time. This helps see if the management’s concerns align with those of their staff.
Outputs: KPIs agreed, scope and boundaries of surveys agreed, communications plan, workshops and end-user communications (e.g. newsletters)
Step 2: surveys and initial data
The next step would be to carry out a detailed set of surveys. This will include an assessment of the physical space (light, noise, layout, air quality, etc.) and a tailor-made staff survey, which will identify and quantify areas of concern. I can design these surveys for you so you get the information you really need.
The designer would also ensure that we have some objective baseline data from the client (if required) that could be compared against the designer’s own findings.
Outputs: initial surveys and data analysis, second staff communications, scope and boundaries of design agreed, design budget agreed.
Step 3: consultation and engagement
Before any intervention is made (for example, a redesign of the office space), the office staff should be kept engaged.
Research has demonstrated that giving office workers a genuine stake in the project (hearing their views and giving them real choices) results in better, and more durable, outcomes.
Throughout the process, the designer would ensure that all stakeholders in the project are kept informed of the progress of the project. This will be achieved using newsletters, social media and face-to-face discussions. At this point, the designer would have a fair idea of options available.
Outputs: ideas and requests collected from client’s staff, third staff communications
Step 4: design
At this point, an experienced design team would be brought in to discuss design options with all the stakeholders. The designer will have an idea of what might work after reviewing all the initial survey information. The designer will then present some outline options to the client.
The designer would then take their collected ideas forward for discussion and engage all users of the office space in the final decision. Once this has been agreed, the design team would make arrangements for the space to be redesigned accordingly.
Throughout this process, it is important to keep all stakeholders informed. There is often a few weeks lead time for a design to be installed. The designer and the client need to keep everyone’s enthusiasm alive. They should build up to the day when their ideas are realized in their newly-designed work space.
Outputs: first design proposals for discussion by staff and management. Revisions and final design choices. Design specification and order. Fourth (and possibly fifth) staff newsletter. Design installation.
Step 5: Follow-up and continuous review
The client will need to know whether the interventions carried out in the offices have been successful. Therefore, a series of follow-up surveys could be carried out shortly after the new designs have been installed. These surveys could include staff questionnaires, analysis of the client’s data, and physical measurements of the environment.
Such surveys might be repeated every 2 months or so for at least 9 months to confirm that the interventions have had a durable effect. If necessary, designs could be reviewed and adjusted as needed to satisfy the customer or end-users. Their experience may highlight unforeseen needs.
Again, the designer would continue to communicate and engage with all stakeholders to let them know what is going on, and to get some qualitative evidence as well as quantitative data.
Outputs: follow-up surveys, data analysis, continuing staff newsletters
How will you know whether an environment is successful?
At each step of the process, data will be gathered to determine whether process is working. Data for evidence-based design can come from direct, indirect or proxy sources.
Pre-intervention
At installation
Post intervention
Direct measures (examples)
End-user surveys End-user focus groups Sentiment / satisfaction measures Customer interviews Observational data Sensors and monitors
Discussions with end users – confirm needs have been met Discussions with customer – confirm needs have been met Sentiment / satisfaction measures
Ongoing Post intervention surveys (every few months for at least one year) Ongoing sentiment / satisfaction measures Interviews and focus groups Observational data Sensors and monitors
Indirect measures (examples)
WELL scorecard Fitwel scorecard RESET scorecard Sustainability scorecard Leesman index Revenue / person Revenue / square foot Absenteeism records Staff retention rates Review sites (e.g. Glassdoor, Trustpilot, etc.)
WELL scorecard Fitwel scorecard RESET scorecard Sustainability scorecard Leesman index Revenue / person Revenue / square foot Absenteeism records Staff retention rates Review sites (e.g. Glassdoor, Trustpilot, etc.)
Proxy measures (examples)
Tests and quizzes Simulations Comparison with similar organizations (impact seen with them probably similar to impact on us) Case studies References
Tests and quizzes Simulations Designer feedback
Tests and quizzes Simulations Comparison with similar organizations (impact seen with them probably similar to impact on us)
Big Brother is watching you
Direct sources of data may be from automated systems and sensors. Sensors are increasingly being used to give building managers and space planners real-time data on how space is used and the environmental conditions in different parts of a building. This is becoming increasingly important now that hybrid ways of working are becoming more common and workplace usage patterns are changing rapidly.
Data collected on environmental and space utilization parameters allows for rapid changes in layout or environmental management. This ensures that users get as comfortable and as useful a workspace as possible.
Mapping survey data to culture, demographics and location: unveiling the nuances
Understanding the collective preferences of the end users of the workplace – the office workers – is crucial. However, digging deeper into the data is essential. Attempting to map these preferences onto the cultural, demographic, and locational peculiarities of the organization can give invaluable insights. This reveals patterns and nuances that can be easily overlooked in broader surveys.
The benefits of longitudinal studies
Collecting survey data immediately before and after the installation of a new interior design is not especially valuable. People notice the immediate impact of change. However, tracking individual responses over time (whilst meticulously maintaining privacy) is very beneficial. It includes collecting data for an extended period post-intervention. This allows the designer to distinguish the subtle effects of design interventions from the larger waves of, say, a new CEO or a major business shift.
Granular analysis of data over time, ideally with the aid of a statistician, can offer a clear picture. It will reduce the risk of misinterpretations and helps to ensure that design decisions are informed by the most accurate trends.
Longitudinal studies, with frequent data analysis, also allow for post-design tweaks. Whilst easy-to-digest broad data can be appealing, the detail is where hidden gems of insight can be found.
Hidden gems
Demographic studies can hold surprising potential, as long as you know what to look for. For example, a seemingly innocuous study (carried out in the late 1990s) into the plant preferences of staff in a local government office revealed a hidden layer of cultural influence. The headline findings clearly showed a relationship between plant preference and the seniority of the office worker. Closer examination unearthed a deeper connection to gender, rooted in the organization’s history and norms. Men occupied the bulk of the senior positions, whilst there were far more women occupying more junior roles. This highlights the importance of not solely relying on surface-level observations and instead delving into the details woven into the data.
Another small study challenged preconceived notions by demonstrating that job role, regardless of age, could be a stronger reflector of plant preferences than previously thought. Stereotypes, both reinforced and shattered, illustrate the power of data to illuminate the complexities of human behaviour within a specific context.
Ultimately, mapping data to culture, demographics, and location is not about finding definitive answers, but rather about uncovering the rich tapestry of influences that shape how people interact with their environment. By exploring the nuances found in data, evidence-based design transcends mere aesthetics and can be a tool that transforms workplaces into spaces that truly resonate with their users.
Measuring the right thing!
If the aim of a project is to improve employee wellbeing, then there is no point in measuring the organization’s Net Promoter Score. Likewise, measuring indoor air quality is unlikely to tell you much about a company’s brand reputation.
Having said that, there are likely to be some interesting interactions. Improving indoor air quality may well have an impact on productivity, especially if carbon dioxide levels are kept low, leading to greater alertness and less fatigue. However, you won’t know if productivity has been improved unless you actually measure it. Similarly, whilst improving employee wellbeing may lead to a better NPS score – happy staff are probably going to give better customer service after all – NPS isn’t, on its own, going to be a reliable measure of wellbeing.
Here are some possible aims of a design interventions with some of the metrics that could be used.
Project aim
Possible metrics
Improved productivity
Revenue (or profit) per employee Revenue (or profit) per unit area of office space
Reduced absenteeism
Work days lost, long term absence, etc.
Increased office space utilization
Time spent in the office Workspace occupancy Sensor data
Improved wellbeing
Survey data: complaints of SBS, symptoms, reasons for absenteeism, etc. Health monitoring data
NPS data Ranking in reviews / indices (e.g. Glassdoor, Leesman, Trustpilot, etc.)
Improved colleague engagement
Staff engagement surveys, e.g. Q10, Hays Group,
Improved customer engagement
NPS Customer comments and complaints, reviews, etc. Customer satisfaction surveys Trip Advisor scores (for hospitality sector) Trustpilot scores (for service providers, retail, etc.) Increased footfall or dwell time (retail sector) Increase in return custom (retail, healthcare and hospitality) Customer referrals (retail, healthcare, hospitality)
Improved sustainability
GHG emissions normalized against revenue or per capita (rather than against floor space) Reductions in energy costs
Add value to your interior design
If you are involved in design, consider an evidence-based approach. This is especially important if you are an interior landscaper who wants to add value to your service. If you need help in putting together a programme, or if you need assistance designing surveys and other elements of data collection, then please get in touch. Check out my services page for information about my specific areas of expertise and consultancy.
Kenneth Freeman | Purposeful Places 